TVFC announces 2014 Community Read EXTRA VIRGINITY

May 28, 2014

The Treasure Valley Food Coalition announces our 2014 Community Read EXTRA VIRGINITY: The Sublime and Scandalous World of Olive Oil.  Foodies alike! Gather around, because we’re going to talk about the illustrious, criminal, seductive world of olive oil! Join us for a riveting discussion on the sacred history and profane present of a substance long seen as the essence of health and civilization. For millennia, fresh olive oil has been one of life’s necessities–not just as food but also as medicine, a beauty aid, and a vital element of religious ritual. Today’s researchers are continuing to confirm the remarkable, life-giving properties of true extra-virgin, and “extra-virgin Italian” has become the highest standard of quality. But what if this symbol of purity has become deeply corrupt? Starting with an explosive article in The New Yorker, Tom Mueller has become the world’s expert on olive oil and olive oil fraud-a story of globalization, deception, and crime in the food industry from ancient times to the present, and a powerful indictment of today’s lax protections against fake and even toxic food products in the United States.

Join us at REDISCOVERED BOOKS, June 10th at 6:00 PM for an introduction to extra virgin olive oil, a great price on Extra Virginity, refreshments including edibles prepared with olive oil from the Oregon Olive Mill and wine from Three Horse Ranch, and an invitation to our fabulous olive oil event on October 6th at the Visual Arts Collective.